Customer Experience

Vlog: How To Use Case Studies To Drive Your Marketing Content

Vlog: How To Use Case Studies To Drive Your Marketing Content

Want to learn a simple way to use your client experiences as amazing marketing content??

Today on the vlog we cover the “How to” questions on creating your very own case studies and how you can use them as marketing content to grow your business. 

Retailer Teardown & Takeaways: Trader Joe’s

Retailer Teardown & Takeaways: Trader Joe’s

All brands should be paying attention to Trader Joe’s, which is why this week’s post breaks down the – what, how, and why, along with the takeaways to apply to your business or brand. 

Inclusivity: The New Exclusive of Retail

Inclusivity: The New Exclusive of Retail

Inclusivity is more than a mere buzzword – it’s a movement, and we’re seeing it lead to huge sales results everywhere at retail. But what exactly is it, why is it affecting retail, and how can you capitalize on it?

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception. 

This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation. 

 

Talkin' Shop: Miki Utnehmer & The Big Bad "S" Word

Talkin' Shop: Miki Utnehmer & The Big Bad "S" Word

In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.      

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.

Retail Rundown: Spring '18 Edition

Retail Rundown: Spring '18 Edition

Ahhh spring is on its way and what better way to celebrate than to share a few of my favorite articles from around the web. Ranging from retail news, management insights and trends, and a few to make your life a little easier. 

Talkin' Shop: Kelly Mutsch & Retail's Necessary Paradigm Shift

Talkin' Shop: Kelly Mutsch & Retail's Necessary Paradigm Shift

In this week’s Insights I'm "talkin' shop" with Kelly Mutsch, Chief Creative Officer at Ontal. Kelly has over 10 years of experience in retail and wholesale and offers a unique outlook on today’s retail landscape and the paradigm shift that traditional retailers have to make if they want to compete. 

3 Reasons Retail IS Fun Again

3 Reasons Retail IS Fun Again

“Retail isn’t like it used to be…it used to be fun…” is a statement I've heard countless times throughout my career.

And I couldn't disagree more - retail hasn’t been this exciting SINCE the "good ole days". 

This week’s Insights examines the changing retail landscape and why it should be inspiring you and reigniting your passion for retail’s future.