This week on our Facebook LIVE vlog, I shared how retailers and wholesalers can capitalize on the low hanging fruit of their to gain those extra gross margin dollars and increase your profitability.
A Wholesaler’s #1 Strategy to Drive Profits
The Bon-Ton's Bankruptcy: An Employee's Perspective
After years of rumors, weeks of speculation, and a few final days of chaos - The Bon-Ton is liquidating the entirety of its 256 stores. Since the company's fate has been determined, I recently asked a remaining employee, and good friend, if they would share their thoughts on the bankruptcy, specifically how The Bon-Ton got to this point, what this whole experience has meant to them, and reflect upon what they feel could have been done to avoid this this terrible fate.
Vlog: Content Marketing: Deep Dive Into Blog Post Creation
Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception.
This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation.
Talkin' Shop: Miki Utnehmer & The Future of Sustainability in Retail
In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.
Vlog: How To Know When To Quit A Client
This week's vlog episode, "How To Know When To Quit A Client" discussed how to know when it's time to breakup with one of your clients or partners and how to prepare for one of the more, umm well awkward, conversations that you will eventually have.
We share our own experiences and tips on:
How do you know when it is just not a good fit?
What are some of the warnings signs that it may be time to quit?
What to do when it the time comes to have that tricky conversation?
Vlog: Negotiation 101
On this week's vlog episode, "Negotiation 101", I took the reigns and shared my negotiating experience and expertise with Right Hand Business Coach. Find out why negotiation skills are critical to your small business, how to overcome THE biggest challenges of negotiations, and the MAJOR mindset transformation for successful negotiations.
Vlog: How To Adapt Your Communication Style To Your Audience
Your business is made up of and encounters so many different types of people but do you know how to make the most of your meetings to communicate effectively with all of your stakeholders? Watch last week's vlog "How To Adapt Your Communication Style To Your Audience" and listen in to our own experiences and tips for improved phone, written, and face-to-face communications.
The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win
Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.
Vlog: Incorporating A Client/Customer Relationship Process Into Your Small Business
Looking for better ways to track customer leads, manage your interactions, and drive sales growth? It sounds like you might need a Customer Relationship Management system.
Last week's vlog episode with Right Hand Business Coach, “Incorporating a Client/Customer Relationship Process Into Your Small Business” focused on how a CRM will offer your business methods for tracking customer leads, managing customer interactions, and driving sales growth.