Retailer Teardown & Takeaways: Trader Joe’s

Retailer Teardown & Takeaways: Trader Joe’s

All brands should be paying attention to Trader Joe’s, which is why this week’s post breaks down the – what, how, and why, along with the takeaways to apply to your business or brand. 

8 Considerations for Developing Stronger Business Relationships

8 Considerations for Developing Stronger Business Relationships

This week's Insights shares key points that will provide you with a fresh perspective on building & strengthening your business relationships, as well as motivation to start (or continue) connecting and networking, and a simple reminder of the importance of reaching out to say "hi".

Inclusivity: The New Exclusive of Retail

Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down. 

How to Build Brand Loyalty With Creative Marketing Content

How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

Vlog: Networking for Small Businesses

Vlog: Networking for Small Businesses

This week's vlog is focused on everybody's favorite/terrifying/fun/anxiety inducing topic... NETWORKING!! We share our favorite networking techniques; where to go, how we tackle the initial introduction, and a mindset change that makes networking WAY less intimidating.

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.