Strategy

Retailer Teardown & Takeaways: Trader Joe’s

Retailer Teardown & Takeaways: Trader Joe’s

All brands should be paying attention to Trader Joe’s, which is why this week’s post breaks down the – what, how, and why, along with the takeaways to apply to your business or brand. 

8 Considerations for Developing Stronger Business Relationships

8 Considerations for Developing Stronger Business Relationships

This week's Insights shares key points that will provide you with a fresh perspective on building & strengthening your business relationships, as well as motivation to start (or continue) connecting and networking, and a simple reminder of the importance of reaching out to say "hi".

Inclusivity: The New Exclusive of Retail

Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down. 

How to Build Brand Loyalty With Creative Marketing Content

How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.

How to Maximize Retail Sales & Profitability

This week on our Facebook LIVE vlog, I shared how retailers and wholesalers can capitalize on the low hanging fruit of their to gain those extra gross margin dollars and increase your profitability.

A Wholesaler’s #1 Strategy to Drive Profits

With the direction of the retail market over the past few years, direct to consumer has continued to gain steam as wholesalers are seeing the value, and profits, of this model. This week’s Insights analyze and breakdown the reasons you need to get a DTC strategy in place.

Vlog: Negotiation 101

Vlog: Negotiation 101

On this week's vlog episode, "Negotiation 101", I took the reigns and shared my negotiating experience and expertise with Right Hand Business Coach.  Find out why negotiation skills are critical to your small business, how to overcome THE biggest challenges of negotiations, and the MAJOR mindset transformation for successful negotiations. 

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.