Anthropologie uses professionals to bring authenticity to their marketing campaign and brand. 

Styles tips are found throughout the mailer to provide additional content, and add value, to the consumer.  

Anthropologie is able to highlight their products and share details about the designer and what influences their designs.  They create a story for the customer to build an emotional connection to their brand.    

Content is found throughout the mailer that showcases other topics that tie into the home category while simultaneously peaking the consumers interests.