As a retail buyer’s wholesale partner, it’s important for designers to understand why buyers think the way they do and identify opportunities to bridge commonalities. By understanding a retail buyer’s business perspective and expectations, you’ll know how to create and cater the perfect pitch to land those wholesale accounts.
So I'm breaking down the top 5 common personality traits of retail buyers so you know what you can expect and what that means for you and your fashion business when you pitch or partner with them.
Not developing a customized replenishment program for your business - whether it’s brick or mortar, online, or a combination of both - is an absolute miss for your business. You are leaving sales and margin on the table.
This week’s post is going deep on replenishment – What is it? Why you need it? And how to get it launched to start rolling in the dollars.
It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line.
This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".
As many of you know we go live every Tuesday at 1:30 CDT on Facebook Live. While Lauren and I try to make it look as seamless as possible, it took quite a bit of research and a LOT of practice before we were ready go LIVE. On this week's vlog - "Facebook Live 101" we share what we've learned so far and how it can help your business!
This week on the vlog, "How to Quit Your Full-Time Job", we get real about our own experiences, share tips to help you prepare, and even a few "what not to do's" to keep in mind if you decide this is the route for you.
This week's Insights shares key points that will provide you with a fresh perspective on building & strengthening your business relationships, as well as motivation to start (or continue) connecting and networking, and a simple reminder of the importance of reaching out to say "hi".
This week's vlog is focused on everybody's favorite/terrifying/fun/anxiety inducing topic... NETWORKING!! We share our favorite networking techniques; where to go, how we tackle the initial introduction, and a mindset change that makes networking WAY less intimidating.
On this week's vlog episode, "Negotiation 101", I took the reigns and shared my negotiating experience and expertise with Right Hand Business Coach. Find out why negotiation skills are critical to your small business, how to overcome THE biggest challenges of negotiations, and the MAJOR mindset transformation for successful negotiations.
Your business is made up of and encounters so many different types of people but do you know how to make the most of your meetings to communicate effectively with all of your stakeholders? Watch last week's vlog "How To Adapt Your Communication Style To Your Audience" and listen in to our own experiences and tips for improved phone, written, and face-to-face communications.
We got so much great feedback from our first "Tools & Systems" episode that we wanted to bring you more! Last week Lauren and I featured episode, "Part 2 of Tools and Systems". We discussed our favorite systems that we use in our business. You'll find out how we manage our email, blog content creation, and accounting.
During last week's vlog episode entitled, "How to Get and Stay Organized" Lauren, of Right Hand Business Coach, and I discussed how we got our businesses (and ourselves) organized and why you need to get it together for the sake of your business and your sanity.
Relationships are EVERYTHING in business but creating strong business to business relationships can be tough. It takes time and dedication to build a relationship but the benefits are immeasurable for your business.
This week's vlog episode "Building Your B2B Relationships" features our discussion on why business relationships are so critical, what you can do to build your relationships, and how to maintain them over time.
The best indicator of a “best seller” in your fashion brand’s line is the results – increased sales & profitability. However achieving those results for your fashion business through product and style selection is not as simple as it seems. This week’s Insights gives you the questions you should be asking yourself, and the answers you should be looking for to get your next big product win.
To kick off our new vlog series we featured a 3 part mini-series entitled, "How to Tackle Strategic Planning: Learn the Why, the How, and the What", where we chatted with Right Hand Business Coach about strategy and the many wonderful, but sometimes challenging aspects of developing strategies.
Forecasting your Open To Buy for the entire year can be a daunting task even for the most seasoned fashion brands and retailers. A little pre-planning and deliberation will make this process as seamless as possible and ensure increased profitability and sales throughout the year. Here are 9 aspects of your OTB that you want to strategize before you start your annual forecasts.
Being productive from the start of the day is key to building and maintaining a thriving business. Maintaining productivity throughout hectic periods is accomplished by creating a daily morning routine (and sticking to it diligently no matter what!). Taking the time to create an effective routine – is the most common roadblock that prevents people from beginning. To help accelerate you into picking up this great habit, I’ve put together a simple 20 minute daily morning routine for you to try out.
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.
In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?
"Average" - Today's consumers aren't settling for it, so neither can you. This week's Insight focuses on how you can use differentiation to grow your business, excel past your competitors, and keep your customers coming back again and again.
This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year.
So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth?
It’s your Competitive shopping activities and analysis.
With the direction of the retail market over the past few years, direct to consumer has continued to gain steam as wholesalers are seeing the value, and profits, of this model. This week’s Insights analyze and breakdown the reasons you need to get a DTC strategy in place.
Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.
Struggling retailers share one thing in common – failure to evolve. Nobody ever said change was easy, but the first thing you must do is actively work on changing your mindset. Start by reconciling the old complacent mindsets you have - the assumptions that you “always knew” and still grasp to.
This week’s Insights provides perspective on market and customer advancements, distinguishes between old complacent mindsets and modern mindsets, and can be used as a guide for the change in mindset required for you to stay relevant and get results.
Creating New Year’s resolutions for your business is a simple way to identify a few additional goals you want to achieve and with some strategy and commitment can have big impacts on your business in 2018. Here are five New Year’s resolutions that will be key game changers in the retail industry for the upcoming year and that you can commit to instantly.
There are a few topics most buyers simply won’t discuss with a vendor, no matter how strong the relationship is. If you want answers, you’ll need to be more strategic gaining this intel. To help prepare for your discussion with a buyer, let’s closely examine the 5 most common topics buyers aren’t willing to discuss – as well as why they are so hesitant to share and what you can do to stay ahead of the game.
It’s really tough out there for retail. Today’s retail market can feel like it is getting smaller every day. Major players have had double-digit downtrends for multiple years. Inventories are unstable, open to buys are tight and stretch plans are basically non-existent. So in this market, how do you, your sales team, and your product stand apart and actually see growth? The relationship between you and your customer is more important than ever and strengthening this relationship is the best way for your company to separate itself from the pack and start getting results.
Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down.
After years of rumors, weeks of speculation, and a few final days of chaos - The Bon-Ton is liquidating the entirety of its 256 stores. Since the company's fate has been determined, I recently asked a remaining employee, and good friend, if they would share their thoughts on the bankruptcy, specifically how The Bon-Ton got to this point, what this whole experience has meant to them, and reflect upon what they feel could have been done to avoid this this terrible fate.
In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.
In this week’s Insights I'm "talkin' shop" with Kelly Mutsch, Chief Creative Officer at Ontal. Kelly has over 10 years of experience in retail and wholesale and offers a unique outlook on today’s retail landscape and the paradigm shift that traditional retailers have to make if they want to compete.
During NYFW designers strive to set themselves apart, but every so often there is a message found during fashion week that transcends a single designer or trend and communicates a unifying theme impacting the entire fashion community. Did you notice NYFW’s message this season?
Retail is a dynamic industry with changes occurring daily so it can be hard to keep up. To help you out, we’ve identified a few key trends that we see leaving big impressions and even bigger opportunities for retail in 2018.
There are always shocking headlines coming out of New York Fashion Week but this year something even more exciting was happening. It was the body inclusive models walking; curvy, pregnant, transgender, and athletic shapes strutting down the runways. So how are you going to capitalize on this trend?