Stop struggling and trying to do this by yourself.

Get solutions to your fashion brand’s most urgent challenges so you can stop wondering what to do next and start taking REAL action to move your fashion brand forward.

The Strategy Action Session was created specifically for YOU — Independent fashion designers and growing brands who have urgent questions AND need answers NOW!

What would it feel like to…

  • Stop wasting time worrying about what you should or shouldn’t do next and replace that time spent worrying with getting the answers and direction on solving your fashion brand’s biggest challenges now

  • Engage in a personalized session that is 100% dedicated to solving your business needs, addressing your specific challenges, and discovering your fashion brand’s next big opportunity

  • Walk away with a game plan that includes a clear step-by-step action plan for your brand, giving you the confidence you need to make your next move

  • Partner with a retail strategist who’s “been there before” and “gets it” - helping you make sense of it all, guiding you on your next strategic move, and tackling all of your business challenges 1-by-1

  • Work with a consultant and coach with over a decade of experience at a budget friendly price

  • To share the challenges that continue to plague your business, hold you back, or keep you up at night in a supportive environment

  • Receive the 1-on-1 attention you and your business not only need, but deserve

  • Quit procrastinating and using “I’m not sure what to do next” as an excuse, or permission, to fail and instead take strategic action to get real results for your fashion brand

  • Crush your uncertainty, and instead, take meaningful and strategic action on your fashion brand 

  • Have complete confidence that you are headed down the right path for you and your fashion brand

  • Know exactly what you need to do next and how to focus your time and energy to maximize your fashion brand’s future strategy and opportunities

It’s all possible with a Strategy Action Session!

Here’s why I offer this…

  • I know what it’s like when you are just starting your new fashion business with a very limited budget. It feels like you are spending money non-stop as you are building your business: on materials, photography, ads, business operations --- the list goes on and on. You don’t have the funds to hire an ongoing coach or consultant for your business but boy do you WISH you did. You can see other fashion brands launching with ease and success and are struggling every step of the way as you bootstrap your business.

  • I know what it’s like to never feel like you have enough time while getting your fashion business off the ground. To have every task take at least twice as long as you planned for and feel the stress associated with that constant ever growing “to-do” list in your head. You spend hours learning new skills, trying to figure it all out (including lots of things that probably aren’t in your genius zone), and if you’re lucky end up with a half-baked plan or strategy. You’ve traded your time for money (again) and still aren’t getting the results you need. 

  • I know what it’s like to feel lonely as a fashion entrepreneur. To try to explain your challenges to friends and family, who listen intently and want to help but just don’t get it because they aren’t IN IT. To struggle to know which direction to take and tired and frustrated by always having to figure it out on your own. To google your question and get unspecific, unclear results that don’t even apply to you or your fashion brand. To think over and over, “if only I could talk about this idea with someone who understands and who has been there”.

Imagine what it would feel like to:

  • Have a partner who understands YOUR fashion brand’s unique challenges, can cut through all the noise, and can provide you with customized guidance, advice, and action points so you can keep moving your business forward without missing a step.  

  • Work 1 on 1 with an experienced retail strategist when you need it (at a budget friendly price) and feel confident about your fashion business because you know exactly what you need to do next

  • Get the answers and clarity you need so you can stop worrying about what to do next, and get moving on that next big sales driving strategy, collection, or marketing initiative. 

  • Feel supported because you've found the expertise and help from a business coach that has been there, understands exactly what you are going through, and help you overcome your current business challenges and questions.

  • To have more time to spend in YOUR genius zone and do what you love - DESIGNING

Now It’s Your Turn!

  • You're tired of trying to figure it out on your own and want to gain insights from someone who has worked with designers and fashion brands, who can help you see the big picture, and can help you move past your challenge. 

  • You find yourself wishing you could just ask a few questions about your brand, collection, or strategy with an expert in the fashion industry and the current retail environment and who knows what works (and what doesn’t).

  • You are ready to invest in your business and OPTIMIZE your budget through a customized session focused on the areas you need help in, AND right when you need it!

  • You are done spinning your wheels learning “all the things”, struggling every step of the way, and wasting your precious time and ready to march your business forward

  • You want to work 1 on 1 with a business coach who can help you fill in the gaps with all that “business stuff” so you can see the path in front of you with absolute clarity. 

  • You’ve got the design down pat but you’ve realized that you don’t know what you don’t know and it’s time to get serious about understanding the business of fashion and retail for the success of your fashion brand.

  • You know you and your fashion brand are right on the cusp of a big breakthrough but need that extra guidance and push forward

What We Will Accomplish In Your Strategy Action Session  

During this 60 minute phone call we will:

  • Discuss the status of your current business and breakdown the key area or category in most need of strategic direction and action

  • Identify a clear and specific strategy to solve your fashion brand’s specific problems areas

  • Develop a game plan that’s customized to your fashion business and makes sense for you

  • Create a specific action plan for your business to see impressive returns quickly

Each session is completely customized just for you and your business to learn about the business of retail and fashion.

Here are some of the topics that we can address during our time together.

  • Forecasting

  • Manufacturing

  • Negotiation

  • Social Media & Content Strategy

  • Channel Strategy

  • Go To Market Strategy

  • Pitching, Selling Retail Buyers

  • Process & Calendar Management

  • Business Growth

  • Brand Clarity

  • Understanding Your Competition

  • Concept Validation

  • Brand Story

  • Discovering Your Customer

  • Designing a Brand that Sells

  • Retail Math

  • Merchandising

  • Line Planning

Who Will Benefit from a Strategy Action Session?

  • AMBITIOUS DESIGNERS AND PASSIONATE CREATIVES who are tired of feeling stuck, figuring it ALL out on their own, and are looking for business guidance and advice as they are launching or growing their fashion brand

  • ESTABLISHED BRANDS that are struggling to grow and have a desire to get clear on their next moves to deliver big impacts, and profitability, for their business

  • Those fashion brands struggling to develop their next big brand, merchandising, or marketing strategy and want an action plan for their business that will get results

  • Fashion businesses that are ready to develop meaningful and brand specific strategies to gain a competitive advantage over their competition

Are you ready to stop wondering what to do next and start taking REAL action to move your fashion brand forward?

So What Are You Waiting For?

I want to make it easy for you to decide to invest in your business with a Strategy Action Session so let me address a few hesitations that you may be having to put your mind at ease.

“I’d love to BUT I just don’t have it in my budget”

I totally understand budget constraints when you are just getting your business started and launched. There’s tons of expenses associated with a fashion brand launch but there also are tons of mistakes to be made too. Wouldn’t you rather avoid those mistakes - which are often even more costly in the long run. Honestly, I don’t think you can afford NOT to do this! Think about how amazing it would feel to make a small investment in your business of $200 to help you work through the challenging areas of your business AND accelerate your success by working 1 on 1 with your very own retail coach. This Strategy Action Session is all about YOU, meaning we work together on what YOU need help with and when YOU need it.


I truly am so happy that you are doing well with your fashion brand. It’s great to hear that you are doing “fine” but think about how it would feel to be doing “amazing” with “huge sales year over year”, “increased sales margins” and a game plan for how to keep the momentum going. Strategy is THE game changer for any fashion business serious about growing their brand. 


If you’ve worked in retail or wholesale for a long time there is no doubt that you’ve probably been able to create great strategies and implement them. However the retail world is much different than it was in the past and there are a lot of new and exciting strategies to implement for your brand. The customer is constantly finding new ways to shop, new technology to use, and social media to share. These market shifts are non-stop and overwhelming but that’s exactly what Mod. Merchant focuses on. I am partner to you and offer another point of view, leveraging your past experience with our fresh perspective to create modern strategies that will move your business ahead.


I absolutely can understand this concern, as there are many coaches and consultants out there that have never successfully managed a business. I can and my experience speaks for itself. I invite you to take a look at my "About" page to get a sense of who I am and what I stand for as a partner to you. Additionally, I operate under a few key values including customer focus. I’ve already offered you some amazing advice for free with my Free Guide, The Designer CEO Podcast, and my blog - Insights and that’s just the beginning of the type of help that I can provide you and your business. I truly want each and every one of my customers to be successful and take pride in helping you achieve your goals. If you still are hesitant, I encourage you to reach out to me directly and share your specific concerns so I can put your mind at ease. 

So what are you waiting for?

Book your 60 minute Strategy Action Session now to receive the guidance and support you and your fashion brand need from an experienced retail strategist with merchandising expertise, and a partner that will MAKE SURE your brand momentum stays on track.