Meet Sarah - a coach and consultant for fashion brands and wholesale businesses

Hi! I’m Sarah Ferrence

I’m a retail merchandising coach and consultant for creative and ambitious designers and brands that are ready to launch or grow their apparel, accessories, jewelry or beauty line. 

I started Mod. Merchant to help brands understand the business of fashion and retail as they launch, scale, and evolve from fashion startup to mega brand. 

After spending 11+ years learning the business of retail and fashion in corporate buying and product development roles at Kohl’s Department Stores, Harley-Davidson, and The Bon-Ton Department Store, it was time to step out on my own and share my expertise and love of all things retail with the world and my passion for helping designers and brands grow.   

Mod. Merchant is my opportunity to share my experience and I am so proud to offer coaching, educational, and consulting services for those who are ready to take their business to the next level. 

Whether you are a designer or a creative thinking about launching your line, or a more established brand in need of additional guidance or support, I am here to help.  

Interested in learning more about how I can help you launch or grow your fashion business and achieve your goals? 

If you aren’t quite ready to take that next BIG step maybe you’ll consider a smaller one.

I offer many FREE materials to get you started and help you grow wherever you are in your journey of building the brand of your dreams!

Tune into my weekly podcast, check out my blog, join The Designer CEO Facebook Community, download my free guides & resources, and of course, check out Mod. Merchant on your favorite social media channels for business tips, inspiration, and candids with me.


I operate under a few key values at Mod. Merchant. I believe that these values define what Mod. Merchant is all about and I want to share them with you in the hopes that you can gain a better understanding of who I am, what I represent, and what you’ll get when you work with Mod. Merchant.      

  • Trust

  • Honesty

  • Fun

  • Partnership

  • Customer Focus

  • Responsibility

Ready to work with Sarah?

Get to know me on Instagram @modmerchant

look for my daily adventures, trends we are loving, & candid moments