Welcome to The Designer CEO Podcast! 

If you are:

  • Thinking about launching your own brand?

  • Feeling confused about how to get started and what to do first?

  • Wondering how the fashion and retail industries actually work?

  • Wishing you had a partner to take care of all the“business and strategy stuff”??

  • Or ready to scale your line and take it next level? 

Then get ready to listen up and tune in.


The Designer CEO Podcast will be hosted by yours truly - Sarah Ferrence, every week and bring you brand and retail strategies, merchandising how-to’s, organization and productivity tips, and business and professional advice simplified for Designer CEOs who are ready to make their dream of launching their own line a reality.

I’ll share my experience working as a buyer and product manager for Fortune 500 companies including Kohl’s and Harley-Davidson, and now as a coach and consultant. Along with discussing proven business strategies, sales tactics, and how-to’s, I’ll invite a few of my friends along the way to offer their own insider tips including industry execs, entrepreneurs, and fellow designers who’ve successfully launched.

I’m here, as always, to be your go-to partner for navigating the business of retail and fashion and help you launch the line of your dreams.


I’m still very much in the planning and launch stage of creating The Designer CEO Podcast, but sign up to stay in the loop on my progress, official launch date, and where you can listen to your soon-to-be favorite podcast.