"Get the Look" is a simple way to showcase your merchandise, encourage multiple purchases, and tell a story to the customer inspiring their own wardrobe.

Nordstrom uses their new online channel to create hype for their new partnership and build authenticity through the article.   

Another way to subtly encourage sales as well as establish authenticity is through a popular influencer.  

"A Day in the Life Of" is always a popular format that gives the customer the inside scoop and strengthens the emotional connection to the brand as you get to know the subject.   

A recipe that both encourages sales at one of Nordstrom's many restaurants but also provides value to the consumer with a fun new recipe.   

Who doesn't love a horoscope?  A simple, personalized way to add value to your customer.