Grow your business by considering a cross promotional partnership, like Reebok and Physique 57, with another small business that parallels your customers' interests.  

Love "The Fit List's" mix of healthy trends; food, workout wear, and technology.  

Develop relationships with local writers or bloggers who can provide content on topics of similar interests for your customers and help you leverage relevant content.  Don't forget to give them credit though!  

Sharing a DIY is a simple way to give your customer additional value and will set your business apart.