Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.
After years of rumors, weeks of speculation, and a few final days of chaos - The Bon-Ton is liquidating the entirety of its 256 stores. Since the company's fate has been determined, I recently asked a remaining employee, and good friend, if they would share their thoughts on the bankruptcy, specifically how The Bon-Ton got to this point, what this whole experience has meant to them, and reflect upon what they feel could have been done to avoid this this terrible fate.
Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception.
This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation.
In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.
This week's vlog episode, "How To Know When To Quit A Client" discussed how to know when it's time to breakup with one of your clients or partners and how to prepare for one of the more, umm well awkward, conversations that you will eventually have.
We share our own experiences and tips on:
- How do you know when it is just not a good fit?
- What are some of the warnings signs that it may be time to quit?
- What to do when it the time comes to have that tricky conversation?
You can join us LIVE every Tuesday at 1:30 CDT. Click HERE to follow Mod. Merchant on Facebook and watch LIVE each week.
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On this week's vlog episode, "Negotiation 101", I took the reigns and shared my negotiating experience and expertise with Right Hand Business Coach. Find out why negotiation skills are critical to your small business, how to overcome THE biggest challenges of negotiations, and the MAJOR mindset transformation for successful negotiations.