How to Build Brand Loyalty With Creative Marketing Content

How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

Networking for Small Businesses

Networking for Small Businesses

This week's vlog is focused on everybody's favorite/terrifying/fun/anxiety inducing topic... NETWORKING!! We share our favorite networking techniques; where to go, how we tackle the initial introduction, and a mindset change that makes networking WAY less intimidating.

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.

How to Maximize Retail Sales & Profitability

How to Maximize Retail Sales & Profitability

This week on our Facebook LIVE vlog, I shared how retailers and wholesalers can capitalize on the low hanging fruit of their to gain those extra gross margin dollars and increase your profitability.

A Wholesaler’s #1 Strategy to Drive Profits

A Wholesaler’s #1 Strategy to Drive Profits

With the direction of the retail market over the past few years, direct to consumer has continued to gain steam as wholesalers are seeing the value, and profits, of this model. This week’s Insights analyze and breakdown the reasons you need to get a DTC strategy in place.

The Bon-Ton's Bankruptcy: An Employee's Perspective

The Bon-Ton's Bankruptcy: An Employee's Perspective

After years of rumors, weeks of speculation, and a few final days of chaos - The Bon-Ton is liquidating the entirety of its 256 stores. Since the company's fate has been determined, I recently asked a remaining employee, and good friend, if they would share their thoughts on the bankruptcy, specifically how The Bon-Ton got to this point, what this whole experience has meant to them, and reflect upon what they feel could have been done to avoid this this terrible fate.

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception. 

This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation. 

 

Talkin' Shop: Miki Utnehmer & The Big Bad "S" Word

Talkin' Shop: Miki Utnehmer & The Big Bad "S" Word

In this week's Insights we are "Talkin' Shop" with Miki Utnehmer. Miki is an experienced retail product manager but more recently a graduate of a Masters in Sustainability Leadership from Arizona State University. We discuss what sustainability means in retail, who is getting it right, the future of sustainability, and how you can get started.      

Vlog: How To Know When To Quit A Client

This week's vlog episode, "How To Know When To Quit A Client" discussed how to know when it's time to breakup with one of your clients or partners and how to prepare for one of the more, umm well awkward, conversations that you will eventually have.

We share our own experiences and tips on: 

  • How do you know when it is just not a good fit?
  • What are some of the warnings signs that it may be time to quit?
  • What to do when it the time comes to have that tricky conversation?

You can join us LIVE every Tuesday at 1:30 CDT. Click HERE to follow Mod. Merchant on Facebook and watch LIVE each week.

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Vlog: Negotiation 101

Vlog: Negotiation 101

On this week's vlog episode, "Negotiation 101", I took the reigns and shared my negotiating experience and expertise with Right Hand Business Coach.  Find out why negotiation skills are critical to your small business, how to overcome THE biggest challenges of negotiations, and the MAJOR mindset transformation for successful negotiations.