“We brought Sarah on-board to help identify the different channels of sales we were both selling in and not selling in and any opportunities therein with both. The business was/is strong and opportunities were abounding but we were lacking needed attention and focus to maximize additional opportunities. Hence I brought Sarah in as a consultant to help us/Crislu gain some additional focus and identify opportunities.
It was her game and it began with a thorough Market & Competitive analysis. The environmental assessment piece, “ General Economic” was cook’n…and didn’t require addressing but drilling down into each retail channel and identifying real opportunities needed addressing.
Sarah provided an in depth Market & Competitive Analysis of the retail landscape in the department store channel, Nordstrom, Macy’s Bloomingdales, Von Maur etc…and the like brands we were sitting with. Like 45 pages of each door, the brands we were sitting with, product mixes, price points etc. including the private label pieces.
The next piece, the opportunities, “New Program Concepts” again drilled down on each of the previous analytic takeaways and suggested real life opportunities for Crislu to explore, “White Space”! With White Space came real suggestions on how to realistically launch our brand Crislu into them. It was super good intel.
We ran with several strategies, from special designs, messengering, packaging and price points that kicked off in one channel. Tough knocking down the walls on most but I was excited to get in the door on one and it has evolved into 4 others so very positive. And we are still vetting opportunities. There’s more and you can meet with Sarah and vet your own issues, opportunities and next steps with her, she gets it and I guarantee you we will pull her back on board again to help when the market gets back on its feet again.”
Bryan Crisfield, President/CEO at Crislu Corporation
