How To Make Your Fashion Brand Irresistible To Retail Buyers And Get Your Line Bought

How to Make Your Fashion Brand Irresistible to Retail Buyers and Get Your Line Bought

By understanding the buying process, you’ll be able to develop an unstoppable pitch strategy that makes you and your fashion brand absolutely irresistible.

If you’ve started reaching out to fashion buyers you probably are realizing they can be a bit hot & cold.  One day you’ve seemingly got your foot in the door, are furiously emailing back and forth, and maybe even working on scheduling that first big appointment and the next day...nothing - absolute silence. It’s like it never even happened and now you have no idea where you (& your fantastic fashion line) stand.

So what gives?

Many Designer CEOs who are new to pitching their fashion brands and scoring that first appointment get stuck because they don’t know understand the buying process for boutique stores and what retail buyers are looking when they are scouting for new brands. Knowing the ins and outs of a retail buyer’s process can make all the difference between landing that first appointment and radio silence.

It’s critical for Designer CEOs of fashion brands to understand…

  • How buyers plan their buys and purchase their merchandise

  • What fashion buyers are looking for when they are deciding on their next collaboration

  • What you can be doing to make your fashion brand standout against the competition

  • How to entice them to purchase your line

By understanding the buying process, you’ll be able to develop an unstoppable pitch strategy that makes you and your fashion brand absolutely irresistible.

This episode is all about just that - what you need to know to make your line standout in the eyes of a retail buyer. I’m covering a typical boutique’s buying process so you know what to expect, what buyers are looking for from new designers and fashion brands, how buyers determine what they will buy, what you can do to impress them, and my secret pro tip that will maximize your line’s best chances of getting purchased.

So join me for, “How To Make Your Fashion Brand Irresistible To Retail Buyers And Get Your Line Bought”


Is there something you’ve been struggling with as you launch or grow your fashion brand?

I want to hear from you!

Ask me your questions about fashion and retail including strategies, merchandising, assortment and financial planning, manufacturing, market trends, entrepreneurship or anything business related that you feel like you may need a little help to solve or guidance to find your way.

Click the button to ask your question & you may just hear the answer on an upcoming episode!