How To

How To Contact A Retail Buyer To Get Your Fashion Line Purchased

“How do I approach retail stores to sell my products?”, is hands down one of the questions I get asked most frequently by Designer CEOs because they are unsure of where to begin, what what to include, and are left wondering - how do I get my fashion brand noticed and actually bought?

This episode of The Designer CEO Podcast is sharing exactly how to reach out to buyers and what to communicate to ensure that your fashion brand gets noticed. You’ll hear the best tried and true methods for first contact including my recommendation for the best channel to approach retail buyers, exactly how to structure and what to include in your pitch to get that buyer’s attention and I’ve even included a few “BONUS” recommendations for you to try to make sure your brand stands out.

How Designer CEOs Build Strong Business Relationships To Take Their Brand Next Level

Building strong and effective business relationships is one of the best strategies for any fashion startup or fashion brand and will be critical to the success of your business. It is a strategy that you can start doing TODAY for FREE and will have a dramatic impact on your business as well as accelerate your success.

In this episode, I’m sharing how to build strong and effective business relationships including finding your tribe, what to do to get the dialogue flowing, who your greatest partners will be, and how to maintain your current relationships to create and develop those meaningful business connections that will help you and your business flourish.

How To Know If You Have Lost Sight Of Your Customer

Brands that have lost the pulse on their customer is becoming a common and devastating problem that I see happening all too often in today’s retail marketplace.

You’ll hear the three most common warning signs that you have lost touch with your customer, the main reasons it happens (even to the best of brands), and what you can do about it TODAY to get your fashion brand back on track and begin to win back those lost customers.

If you are a new Designer CEO’s that hasn’t clearly defined your customer, just getting started and realizing that you may need to dig a little deeper to get to know your customer better, or perhaps even a bit more established but realize that you need a refresher on keeping your customer top of mind than this is for you.

How to Create A Design Strategy That Your Customers Will Love

What would it feel like to design a fashion brand that is not only a manifestation of your design talent and vision but will also sell and increase your profit margin?

I’m sharing how to develop a design strategy for your line that your customers WANT and will generate sales. I’m laying the process for exactly what I used to do to plan my assortment strategy as a corporate product manager. You’ll hear what you need to do to get started and step by step how you should break down your design strategy. I’ll keep it nice and simple so you can plan EXACTLY what you need to do design your way into your customer's hearts and maximize your sales and profits.

So if you are a Designer CEO just starting to plan your first line launch, working through your first year of your fashion brand, or if you are an established brand looking to improve your current design strategy process, this episode is for you!