How To

When To Take Customer Feedback

Being the head decision maker as a Designer CEO isn’t always the easiest and working alone can lead to questioning and self doubt. You’ve got lots of opinions coming from every direction and it’s your responsibility to determine which ones are valid and will benefit your business versus those that are unmerited and may actually damage your brand or business. Knowing when to listen to your commentators and how to find balance for your future strategies and business will ensure that you are making the BEST decisions for you and your brand. 

In this episode I’m sharing my own personal experiences and challenges with managing unsolicited feedback, the key contention points you need to be considering before making any significant business decisions, and what to always keep in mind when determining your next strategic move to determine if you should listen to your commentators or stay the course in this episode, “When to Take Customer Feedback”. 

How to Get You & Your Fashion Business Organized

Creating organizational strategies and processes for your business is often the needed game changer for businesses to go from spinning in circles to laser focused on your next big sales driving opportunity. By taking the time to create organizational systems for your business you’ll free up mental capacity to let your creative energy blossom, no longer spending precious time on thinking about what you need to do, and eliminating chaos so you can spend more time dedicated to looking forward and building your business. Organizing your business will bring clarity to your vision and strategy and over time, streamline and up-level your business, letting you get back to what you are truly passionate about – DESIGNING. 

I’m sharing a few of my favorite organizational strategies, how to develop a customized organizational process that works JUST for you, mindset tweaks to guarantee success, and my very own favorite organizational tools. So join me for this episode, “How to Get You & Your Fashion Business Organized”.

How to Manage Your Fashion Brand’s Inventory AND Maximize Your Profits

Do you know how to effectively manage your fashion brand’s inventory so you don’t erode your profit margin and bottom line?

Effectively managing your inventory means creating a strategy that starts way before it’s time to address the slow sellers. It’s about creating a proactive plan and system to move your inventory from product conception to when it finally reaches that sales rack.

In this episode I’m sharing why effective inventory management leads to more cash for your business, strategies for tackling inventory management at every stage of the game, and what to do with that inventory that just won’t go away. So join me for this episode, “How to Manage Your Fashion Brand’s Inventory AND Maximize Your Profits”.

Negotiation 101 For Designer CEOs

Negotiating effectively for your fashion brand can have BIG results including lower costs, improved margins, and better bottom line numbers AND it doesn’t have to be the bane of your existence.

I’m sharing exactly what Designer CEOs need to know about negotiation sharing some of my very own tried and true negotiation tactics so you start getting what you NEED for your business. 

You’ll learn how negotiation benefits your business, why Designer CEOs often struggle with the idea of asking for what they want, the one BIG mindset change you need to make to ensure successful negotiations, and plenty of how-to’s, tips, and techniques to ensure you are prepared before, during, and after your next big negotiation. 

How To Make Your Fashion Brand Irresistible To Retail Buyers And Get Your Line Bought

Many Designer CEOs who are new to pitching their fashion brands and scoring that first appointment get stuck because they don’t know understand the buying process for boutique stores and what retail buyers are looking when they are scouting for new brands.

This episode is about what you need to know to make your line standout in the eyes of a retail buyer. I’m covering a typical boutique’s buying process so you know what to expect, what buyers are looking for from new designers and fashion brands, how buyers determine what they will buy, what you can do to impress them, and my secret pro tip that will maximize your line’s best chances of getting purchased.

So join me for, “How To Make Your Fashion Brand Irresistible To Retail Buyers And Get Your Line Bought”

How To Contact A Retail Buyer To Get Your Fashion Line Purchased

“How do I approach retail stores to sell my products?”, is hands down one of the questions I get asked most frequently by Designer CEOs because they are unsure of where to begin, what what to include, and are left wondering - how do I get my fashion brand noticed and actually bought?

This episode of The Designer CEO Podcast is sharing exactly how to reach out to buyers and what to communicate to ensure that your fashion brand gets noticed. You’ll hear the best tried and true methods for first contact including my recommendation for the best channel to approach retail buyers, exactly how to structure and what to include in your pitch to get that buyer’s attention and I’ve even included a few “BONUS” recommendations for you to try to make sure your brand stands out.

How Designer CEOs Build Strong Business Relationships To Take Their Brand Next Level

Building strong and effective business relationships is one of the best strategies for any fashion startup or fashion brand and will be critical to the success of your business. It is a strategy that you can start doing TODAY for FREE and will have a dramatic impact on your business as well as accelerate your success.

In this episode, I’m sharing how to build strong and effective business relationships including finding your tribe, what to do to get the dialogue flowing, who your greatest partners will be, and how to maintain your current relationships to create and develop those meaningful business connections that will help you and your business flourish.

How To Know If You Have Lost Sight Of Your Customer

Brands that have lost the pulse on their customer is becoming a common and devastating problem that I see happening all too often in today’s retail marketplace.

You’ll hear the three most common warning signs that you have lost touch with your customer, the main reasons it happens (even to the best of brands), and what you can do about it TODAY to get your fashion brand back on track and begin to win back those lost customers.

If you are a new Designer CEO’s that hasn’t clearly defined your customer, just getting started and realizing that you may need to dig a little deeper to get to know your customer better, or perhaps even a bit more established but realize that you need a refresher on keeping your customer top of mind than this is for you.

How to Create A Design Strategy That Your Customers Will Love

What would it feel like to design a fashion brand that is not only a manifestation of your design talent and vision but will also sell and increase your profit margin?

I’m sharing how to develop a design strategy for your line that your customers WANT and will generate sales. I’m laying the process for exactly what I used to do to plan my assortment strategy as a corporate product manager. You’ll hear what you need to do to get started and step by step how you should break down your design strategy. I’ll keep it nice and simple so you can plan EXACTLY what you need to do design your way into your customer's hearts and maximize your sales and profits.

So if you are a Designer CEO just starting to plan your first line launch, working through your first year of your fashion brand, or if you are an established brand looking to improve your current design strategy process, this episode is for you!