Q&A: Building an Authentic Connection with Your Customer, Defining Whitespace, and How Brick & Mortar Can Compete

Designer CEO q and a Building an Authentic Connection with Your Customer, Defining Whitespace, and How Brick & Mortar Can Compete

These are the questions that got a lot of attention, head nodding, and discussion from Designer CEOs just like YOU.

I recently had the opportunity to lead a panel surrounding strategy, merchandising, and marketing with a room full of attendees just like you - Designer CEOs.

I was asked so many amazing questions that I noticed got a lot of attention, head nodding, and discussion surrounding fashion brand startups.

So on this episode I’m sharing these questions, and of course answers, that I know you’ve been wondering about including,

  • How do you create an authentic connection with your customer through social media and what are the steps you need to take to develop your customer relationships?

  • What is whitespace for your business, why does it matter so much, and how to discover your fashion business’s biggest opportunities.

  • What does the future of marketing look like for brick & mortar retailers especially as it pertains to competing with ecommerce?

You’ll hear my advice specifically for Designer CEOs so you can launch, grow, or scale your fashion brand.


Is there something you’ve been struggling with as you launch or grow your fashion brand?

I want to hear from you!

Ask me your questions about fashion and retail including strategies, merchandising, assortment and financial planning, manufacturing, market trends, entrepreneurship or anything business related that you feel like you may need a little help to solve or guidance to find your way.

Click the button to ask your question & you may just hear the answer on an upcoming episode!