Business

Inside The Mind Of A Retail Buyer

As a retail buyer’s wholesale partner, it’s important for designers to understand why buyers think the way they do and identify opportunities to bridge commonalities. By understanding a retail buyer’s business perspective and expectations, you’ll know how to create and cater the perfect pitch to land those wholesale accounts.

So I'm breaking down the top 5 common personality traits of retail buyers so you know what you can expect and what that means for you and your fashion business when you pitch or partner with them.

The 1 Thing You Need To Do During The Holidays For A Game Changing Year

This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year. 

So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth? 

It’s your Competitive shopping activities and analysis. 

The Basics on Basics - Why Replenishment Programs Are The Foundation Of Your Business

Not developing a customized replenishment program for your business - whether it’s brick or mortar, online, or a combination of both - is an absolute miss for your business. You are leaving sales and margin on the table.

This week’s post is going deep on replenishment – What is it? Why you need it? And how to get it launched to start rolling in the dollars.

Vlog: Mastering the Art of Being Uncomfortable

Vlog: Mastering the Art of Being Uncomfortable

Every business owner and entrepreneur has to learn how to how overcome that annoying and constant feeling of being uncomfortable in their role and decisions. 

It never goes away fully but there are ways to minimize this feeling and to turn it into a motivator.

Join us for this week’s vlog where we discuss "Mastering the Art of Being Uncomfortable".

Vlog: Make The Most of Your Email Campaign

Subject: Want To Maximize Your Email Campaigns?

To: Email Campaign Novices  
From: Your Favorite Gal for Business Driving Tips

Watch this week’s vlog where we discuss email campaigns - how to get started with developing your email strategies, what works and what doesn't, and what we've learned during our own campaigns.

Cheers!

Mod. Merchant

Vlog: How To Use Case Studies To Drive Your Marketing Content

Vlog: How To Use Case Studies To Drive Your Marketing Content

Want to learn a simple way to use your client experiences as amazing marketing content??

Today on the vlog we cover the “How to” questions on creating your very own case studies and how you can use them as marketing content to grow your business. 

Vlog: How To Stay Busy During Your Slow Season

Vlog: How To Stay Busy During Your Slow Season

Every business has a slow season but that doesn't mean you should stop pushing your business forward.

This week on the vlog we talked about how to make sure your business's slow down is productive and maximize your time.

Join us as we share our 5 favorite ways to keep the business momentum rolling!!

Vlog: "Lean In" A Book Review

Vlog: "Lean In" A Book Review

Being a woman in the workplace is no easy feat, regardless of industry or role, so Lauren and I wanted to discuss one of our newest reads, Sheryl Sandberg's book "Lean In". While it's not exactly 'hot off the press', her commentary and ideas on woman in the workplace are just as relevant today than ever. In this week's post, we share our thoughts on the book, women in the workplace, and our big “aha” moments. 

Vlog: Keeping An Eye On The Big Picture

Vlog: Keeping An Eye On The Big Picture

It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line. 

This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".

Vlog: How to Find More Customers/Clients

Vlog: How to Find More Customers/Clients

This week's vlog focused on a challenge that every business faces --- "How to Find More Customers/Clients". Lauren and I share a few of our favorite ways to expand your reach to new customers (HINT: get narrow) and our own experiences with customer/client development including some of our favorite channels to reach new customers.