Creating a Pinterest strategy is a great organic marketing tactic for your fashion brand because when done with a little planning and consistency, you’ll increase brand awareness, drive traffic to your website, and generate more sales. But I often hear from clients that they are hesitant to start a Pinterest strategy for their fashion brand because they are worried about is being able to create enough content to keep the Pinterest engine moving. Here are 7 ideas to re-use the content (that you are probably already creating for your fashion brand), and start maximizing it as part of your Pinterest strategy.
As a retail buyer’s wholesale partner, it’s important for designers to understand why buyers think the way they do and identify opportunities to bridge commonalities. By understanding a retail buyer’s business perspective and expectations, you’ll know how to create and cater the perfect pitch to land those wholesale accounts.
So I'm breaking down the top 5 common personality traits of retail buyers so you know what you can expect and what that means for you and your fashion business when you pitch or partner with them.
This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year.
So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth?
It’s your Competitive shopping activities and analysis.
Not developing a customized replenishment program for your business - whether it’s brick or mortar, online, or a combination of both - is an absolute miss for your business. You are leaving sales and margin on the table.
This week’s post is going deep on replenishment – What is it? Why you need it? And how to get it launched to start rolling in the dollars.
Every business owner and entrepreneur has to learn how to how overcome that annoying and constant feeling of being uncomfortable in their role and decisions.
It never goes away fully but there are ways to minimize this feeling and to turn it into a motivator.
Join us for this week’s vlog where we discuss "Mastering the Art of Being Uncomfortable".
Subject: Want To Maximize Your Email Campaigns?
To: Email Campaign Novices
From: Your Favorite Gal for Business Driving Tips
Watch this week’s vlog where we discuss email campaigns - how to get started with developing your email strategies, what works and what doesn't, and what we've learned during our own campaigns.
Being a woman in the workplace is no easy feat, regardless of industry or role, so Lauren and I wanted to discuss one of our newest reads, Sheryl Sandberg's book "Lean In". While it's not exactly 'hot off the press', her commentary and ideas on woman in the workplace are just as relevant today than ever. In this week's post, we share our thoughts on the book, women in the workplace, and our big “aha” moments.
It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line.
This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".