Sales Driving

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Why Your Intuition is Slowing Down Your Fashion Brand’s Success

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Do you believe that intuition is ALL you need to grow your fashion brand and that if you can find the "right" flow, your business will take off?

Are you happy with the results you are currently getting?

So many fashion designers don’t realize that they are missing other NECESSARY elements that are the KEY to their business’s growth and success. So what ARE those other critical elements that you need to get real results for your fashion brand?

Here is the equation for your fashion brand’s success and growth.

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13 Last Minute Tips To Crush Your Thanksgiving Weekend Sales

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The official kickoff to the holiday shopping season is almost here - is your fashion brand ready to reach those big time sales goals? Everyone is competing for a piece of the Thanksgiving pie so how do you make sure your customers see YOUR brand amongst all the clutter and noise? Here are 13 last minute tips to grab your customers’ attention and crush your Thanksgiving Weekend sales across Black Friday, Small Business Saturday, and Cyber Monday.

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7 Ways To Re-use Your Social Media Content & Maximize Your Fashion Brand's Pinterest Strategy

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Creating a Pinterest strategy is a great organic marketing tactic for your fashion brand because when done with a little planning and consistency, you’ll increase brand awareness, drive traffic to your website, and generate more sales. But I often hear from clients that they are hesitant to start a Pinterest strategy for their fashion brand because they are worried about is being able to create enough content to keep the Pinterest engine moving. Here are 7 ideas to re-use the content (that you are probably already creating for your fashion brand), and start maximizing it as part of your Pinterest strategy.

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Inside The Mind Of A Retail Buyer

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As a retail buyer’s wholesale partner, it’s important for designers to understand why buyers think the way they do and identify opportunities to bridge commonalities. By understanding a retail buyer’s business perspective and expectations, you’ll know how to create and cater the perfect pitch to land those wholesale accounts.

So I'm breaking down the top 5 common personality traits of retail buyers so you know what you can expect and what that means for you and your fashion business when you pitch or partner with them.

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The 1 Thing You Need To Do During The Holidays For A Game Changing Year

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This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year. 

So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth? 

It’s your Competitive shopping activities and analysis. 

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The Basics on Basics - Why Replenishment Programs Are The Foundation Of Your Business

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Not developing a customized replenishment program for your business - whether it’s brick or mortar, online, or a combination of both - is an absolute miss for your business. You are leaving sales and margin on the table.

This week’s post is going deep on replenishment – What is it? Why you need it? And how to get it launched to start rolling in the dollars.

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Vlog: Keeping An Eye On The Big Picture

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Vlog: Keeping An Eye On The Big Picture

It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line. 

This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".

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Vlog: Facebook Live 101

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Vlog: Facebook Live 101

As many of you know we go live every Tuesday at 1:30 CDT on Facebook Live. While Lauren and I try to make it look as seamless as possible, it took quite a bit of research and a LOT of practice before we were ready go LIVE. On this week's vlog - "Facebook Live 101" we share what we've learned so far and how it can help your business!

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Inclusivity: The New Exclusive of Retail

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Inclusivity is more than a mere buzzword – it’s a movement in the fashion and beauty industries, and we’re seeing it lead to huge sales results everywhere at retail. It’s a huge opportunity for brands to build excitement and emotion as so many unrecognized customers finally begin getting the attention that is so long overdue as brands create strategies and experiences that will set the foundation for brand loyalty and sales. Executing a successful inclusivity strategy truly is an investment but with quick action will deliver a significant return. The customer is hungry for inclusivity and shows no signs of slowing down. 

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How to Build Brand Loyalty With Creative Marketing Content

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How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

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