Sales Driving

The 1 Thing You Need To Do During The Holidays For A Game Changing Year

This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year. 

So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth? 

It’s your Competitive shopping activities and analysis. 

The Basics on Basics - Why Replenishment Programs Are The Foundation Of Your Business

Not developing a customized replenishment program for your business - whether it’s brick or mortar, online, or a combination of both - is an absolute miss for your business. You are leaving sales and margin on the table.

This week’s post is going deep on replenishment – What is it? Why you need it? And how to get it launched to start rolling in the dollars.

Vlog: Keeping An Eye On The Big Picture

Vlog: Keeping An Eye On The Big Picture

It's so easy to get distracted in the weeds of your everyday business and life. Emails, phone calls, meetings - they all add up and can take away from your focus on the big ideas, strategies, and next moves that will make meaningful strides to your bottom line. 

This week on the vlog, Lauren and I discuss the common distractions that everyone encounters and how to remain focused on what really matters and that will make big changes in your business with an episode entitled "Keeping An Eye On The Big Picture".

Vlog: Facebook Live 101

Vlog: Facebook Live 101

As many of you know we go live every Tuesday at 1:30 CDT on Facebook Live. While Lauren and I try to make it look as seamless as possible, it took quite a bit of research and a LOT of practice before we were ready go LIVE. On this week's vlog - "Facebook Live 101" we share what we've learned so far and how it can help your business!

Inclusivity: The New Exclusive of Retail

Inclusivity: The New Exclusive of Retail

Inclusivity is more than a mere buzzword – it’s a movement, and we’re seeing it lead to huge sales results everywhere at retail. But what exactly is it, why is it affecting retail, and how can you capitalize on it?

How to Build Brand Loyalty With Creative Marketing Content

How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.

How to Maximize Retail Sales & Profitability

How to Maximize Retail Sales & Profitability

This week on our Facebook LIVE vlog, I shared how retailers and wholesalers can capitalize on the low hanging fruit of their to gain those extra gross margin dollars and increase your profitability.

A Wholesaler’s #1 Strategy to Drive Profits

With the direction of the retail market over the past few years, direct to consumer has continued to gain steam as wholesalers are seeing the value, and profits, of this model. This week’s Insights analyze and breakdown the reasons you need to get a DTC strategy in place.

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.