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The official holiday kick off and shopping trifecta, better known as Black Friday, Small Business Saturday, and Cyber Monday are right around the corner. Each day is different and requires a unique approach that you need to fulfill and execute if you intend to maximize your sales and set yourself up for a successful December. In this week’s Insights, we examine a few critical final points that need to be reviewed one last time before you head into Thanksgiving’s big weekend.
Being productive from the start of the day is key to building and maintaining a thriving business. Maintaining productivity throughout hectic periods is accomplished by creating a daily morning routine (and sticking to it diligently no matter what!). Taking the time to create an effective routine – is the most common roadblock that prevents people from beginning. To help accelerate you into picking up this great habit, I’ve put together a simple 20 minute daily morning routine for you to try out.
There are a few topics most buyers simply won’t discuss with a vendor, no matter how strong the relationship is. If you want answers, you’ll need to be more strategic gaining this intel. To help prepare for your discussion with a buyer, let’s closely examine the 5 most common topics buyers aren’t willing to discuss – as well as why they are so hesitant to share and what you can do to stay ahead of the game.
Nothing creates stress quite like being underprepared for the holidays. And in the retail world, being underprepared also leads to missed opportunities that can make or break your year. Mod. Merchant knows you're busy, so we've put together a checklist for you to ensure your store is ready to fulfill the forecasted increase in holiday purchases this year.
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.
In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?
It’s really tough out there for retail. Today’s retail market can feel like it is getting smaller every day. Major players have had double-digit downtrends for multiple years. Inventories are unstable, open to buys are tight and stretch plans are basically non-existent. So in this market, how do you, your sales team, and your product stand apart and actually see growth? The relationship between you and your customer is more important than ever and strengthening this relationship is the best way for your company to separate itself from the pack and start getting results.
