Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.
In this week’s Insights I'm "talkin' shop" with Kelly Mutsch, Chief Creative Officer at Ontal. Kelly has over 10 years of experience in retail and wholesale and offers a unique outlook on today’s retail landscape and the paradigm shift that traditional retailers have to make if they want to compete.
Business and retail resources and trends can be found everywhere and anywhere. With SO many options on the internet and social media, you never quite know where to look to find the BEST sources of good information and inspiration.
We've made it easy for you by cutting through all the clutter and featuring "The Select" few. Here is what I'm listening, following, reading, downloading, and watching to get the scoop on business and retail.
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.