Business Growth

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Why Your Intuition is Slowing Down Your Fashion Brand’s Success

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Do you believe that intuition is ALL you need to grow your fashion brand and that if you can find the "right" flow, your business will take off?

Are you happy with the results you are currently getting?

So many fashion designers don’t realize that they are missing other NECESSARY elements that are the KEY to their business’s growth and success. So what ARE those other critical elements that you need to get real results for your fashion brand?

Here is the equation for your fashion brand’s success and growth.

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7 Ways To Re-use Your Social Media Content & Maximize Your Fashion Brand's Pinterest Strategy

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Creating a Pinterest strategy is a great organic marketing tactic for your fashion brand because when done with a little planning and consistency, you’ll increase brand awareness, drive traffic to your website, and generate more sales. But I often hear from clients that they are hesitant to start a Pinterest strategy for their fashion brand because they are worried about is being able to create enough content to keep the Pinterest engine moving. Here are 7 ideas to re-use the content (that you are probably already creating for your fashion brand), and start maximizing it as part of your Pinterest strategy.

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The 1 Thing You Need To Do During The Holidays For A Game Changing Year

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This time of year is the absolute game changer to ensure a successful 2019 for your business and if you aren’t taking advantage you WILL miss out on sales, margin, and growth. The next few weeks are so critical to your business because they are the difference between having another average year, (if you’re lucky), and having a mind blowing year. 

So what is it exactly about this time of year that makes it a game changer for your business and that will lead to significant growth? 

It’s your Competitive shopping activities and analysis. 

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A Wholesaler’s #1 Strategy to Drive Profits

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With the direction of the retail market over the past few years, direct to consumer has continued to gain steam as wholesalers are seeing the value, and profits, of this model. This week’s Insights analyze and breakdown the reasons you need to get a DTC strategy in place.

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The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

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The One Thing Retailers & Wholesalers Can Do To Compete With Amazon And Win

Today’s private brands are no longer the basic, low priced substitute for national brands. Instead they are an investment in your future via your own brand, with a story to be told, and a customer to be developed. This week’s Insights examines the evolution of private brands and the necessary strategic changes that need to be made to keep your private brand competitive and relevant, while increasing your customer’s brand loyalty.

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Out With the Old & In With The New: 9 Retail Mindset Transformations

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Struggling retailers share one thing in common – failure to evolve. Nobody ever said change was easy, but the first thing you must do is actively work on changing your mindset. Start by reconciling the old complacent mindsets you have - the assumptions that you “always knew” and still grasp to.

This week’s Insights provides perspective on market and customer advancements, distinguishes between old complacent mindsets and modern mindsets, and can be used as a guide for the change in mindset required for you to stay relevant and get results.

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3 Reasons Retail IS Fun Again

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3 Reasons Retail IS Fun Again

“Retail isn’t like it used to be…it used to be fun…” is a statement I've heard countless times throughout my career.

And I couldn't disagree more - retail hasn’t been this exciting SINCE the "good ole days". 

This week’s Insights examines the changing retail landscape and why it should be inspiring you and reigniting your passion for retail’s future. 

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Vlog: Get To Know Mod. Merchant

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Vlog: Get To Know Mod. Merchant

You've read our great content and watched our Facebook LIVE vlog week after week but what do you really know about Mod. Merchant? 

This week's vlog "Get To Know Mod. Merchant" gave me the opportunity to share a little bit more about myself, why I started Mod. Merchant, and how I can help your business.

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5 Resolutions For Your Business's Best Year

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5 Resolutions For Your Business's Best Year

Creating New Year’s resolutions for your business is a simple way to identify a few additional goals you want to achieve and with some strategy and commitment can have big impacts on your business in 2018. Here are five New Year’s resolutions that will be key game changers in the retail industry for the upcoming year and that you can commit to instantly.

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