Marketing

Vlog: Make The Most of Your Email Campaign

Vlog: Make The Most of Your Email Campaign

Subject: Want To Maximize Your Email Campaigns?

To: Email Campaign Novices  
From: Your Favorite Gal for Business Driving Tips

Watch this week’s vlog where we discuss email campaigns - how to get started with developing your email strategies, what works and what doesn't, and what we've learned during our own campaigns.

Cheers!

Mod. Merchant

Vlog: How To Use Case Studies To Drive Your Marketing Content

Vlog: How To Use Case Studies To Drive Your Marketing Content

Want to learn a simple way to use your client experiences as amazing marketing content??

Today on the vlog we cover the “How to” questions on creating your very own case studies and how you can use them as marketing content to grow your business. 

Vlog: How To Stay Busy During Your Slow Season

Vlog: How To Stay Busy During Your Slow Season

Every business has a slow season but that doesn't mean you should stop pushing your business forward.

This week on the vlog we talked about how to make sure your business's slow down is productive and maximize your time.

Join us as we share our 5 favorite ways to keep the business momentum rolling!!

Vlog: How to Find More Customers/Clients

Vlog: How to Find More Customers/Clients

This week's vlog focused on a challenge that every business faces --- "How to Find More Customers/Clients". Lauren and I share a few of our favorite ways to expand your reach to new customers (HINT: get narrow) and our own experiences with customer/client development including some of our favorite channels to reach new customers.

How to Build Brand Loyalty With Creative Marketing Content

How to Build Brand Loyalty With Creative Marketing Content

Last week I had the opportunity to speak with members of Cedarburg’s Chamber of Commerce and share my thoughts on “How to Build Brand Loyalty With Creative Marketing Content”. The presentation focused on developing customer engagement to increase your bottom line.

Vlog: Networking for Small Businesses

Vlog: Networking for Small Businesses

This week's vlog is focused on everybody's favorite/terrifying/fun/anxiety inducing topic... NETWORKING!! We share our favorite networking techniques; where to go, how we tackle the initial introduction, and a mindset change that makes networking WAY less intimidating.

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Event Recap: Neighboring Retailers Unite to Host Spring Fashion Show

Last week I attended a Spring Fashion Show and Luncheon hosted by a group of small local boutiques. The event was a fantastic event but what I loved even more was the collaboration found between the boutique owners.

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Vlog: Content Marketing: Deep Dive Into Blog Post Creation

Blogs are powerful marketing tools that businesses leverage in a myriad of ways to drive sales for their business, and retailers and wholesalers are no exception. 

This week's vlog episode "Content Marketing: Deep Dive Into Blog Post Creation" features our discussion on how to come up blog ideas and how to manage their creation. 

 

Retail Rundown: Spring '18 Edition

Retail Rundown: Spring '18 Edition

Ahhh spring is on its way and what better way to celebrate than to share a few of my favorite articles from around the web. Ranging from retail news, management insights and trends, and a few to make your life a little easier. 

Last Minute Holiday Advertising & Marketing Strategies

Last Minute Holiday Advertising & Marketing Strategies

The official retail holiday countdown is here and there is still time for a few quick last minute initiatives that you can begin implementing today to keep your customer hungry for more. Focus on creating engaging advertising and refreshed merchandising strategies, making it fun and simple to shop for exactly what your customers still need to finish up their holiday lists.