During NYFW designers strive to set themselves apart, but every so often there is a message found during fashion week that transcends a single designer or trend and communicates a unifying theme impacting the entire fashion community. Did you notice NYFW’s message this season?
How to Select Best Sellers: Q & A
The best indicator of a “best seller” in your fashion brand’s line is the results – increased sales & profitability. However achieving those results for your fashion business through product and style selection is not as simple as it seems. This week’s Insights gives you the questions you should be asking yourself, and the answers you should be looking for to get your next big product win.
9 Points To Strategize Before Starting Your Open to Buy
Forecasting your Open To Buy for the entire year can be a daunting task even for the most seasoned fashion brands and retailers. A little pre-planning and deliberation will make this process as seamless as possible and ensure increased profitability and sales throughout the year. Here are 9 aspects of your OTB that you want to strategize before you start your annual forecasts.
Retail Predictions
5 Resolutions For Your Business's Best Year
Creating New Year’s resolutions for your business is a simple way to identify a few additional goals you want to achieve and with some strategy and commitment can have big impacts on your business in 2018. Here are five New Year’s resolutions that will be key game changers in the retail industry for the upcoming year and that you can commit to instantly.
Strategies to Compete with Amazon, Walmart, & Target this Holiday Season
For much of the retail world the thought of competing with Amazon, Walmart, and Target can seem overwhelming and for a small, independent retailer it can seem straight up impossible. As unbelievable as it may seem, there are strategies that you can use to compete with the Big 3 and level out the playing field. Try putting these into action and see how you can stand out and drive more holiday sales.
Is Your Store Ready for Holiday 2017?
Nothing creates stress quite like being underprepared for the holidays. And in the retail world, being underprepared also leads to missed opportunities that can make or break your year. Mod. Merchant knows you're busy, so we've put together a checklist for you to ensure your store is ready to fulfill the forecasted increase in holiday purchases this year.
It's Time for Brick & Mortar to Get Engaged
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.
It's Time for Brick & Mortar to Get a Life
In the first of two posts, we examine how a Brick & Mortar retail store can gain a competitive edge against the e-commerce giant by developing and executing a lifestyle and engagement marketing strategy. Why is lifestyle marketing so powerful and how can you adapt for your own retail business to drive sales and reach new customers?